Because the options they see show them who they can be.
Limits on kids' clothes put limits on kids
Today’s choices in kids' clothing are far too limited – we’re working to change that for girls and boys!
The #ClothesWithoutLimits campaign was founded by ten small businesses who care about the messages kids see when they shop for clothes. Kids definitely notice when retailers divide clothing so starkly into “boys” vs.“girls” colors, themes, and styles; and that sends a limited message about what they are supposed to like and who they are supposed to be.
Let's change that!
With your help, we aim to:
You can help!
We need your help! Join our campaign by using our Facebook page to share stories and photos of the children in your life, the things they love to do (and wear!), and the messages you’d like to see when they shop for clothes. And tag everything with #ClothesWithoutLimits!
We need your help to make this campaign a success! Here are three ways you can get involved.
2) Spread the word
Use these links to quickly share our campaign with your friends.
3) Take the #ClothesWithoutLimits Pledge
We're in this together
Fourteen small businesses who care about the messaging on kids' clothing
Our full line of girls clothes celebrating science, technology, engineering, and mathematics -- things traditionally reserved for boys. Girls love trains and rockets, and their clothes should reflect that.
Free to Be Kids
Free to Be Kids designs kids' clothes that battle gender cliches head-on. We celebrate sweetness in our boys and brains in our girls. We think girls can rock tigers and boys can love kittens. And we believe all kids deserve a broader set of choices and messages.
Girls Will Be
Girls Will Be…so many different things! We design clothes for the girls who love colors beyond pink, no sparkles or frills, gender stereotype-busting graphics, and an in-the-middle fit (not-too-fitted, but not-too-boxy). Our t-shirts, hoodies, and signature “not-so-short shorts” give girls more options to express their individuality.
Handsome in Pink
We are an eco-friendly, mom-owned children’s clothing store that believes pink can be masculine, blue can be feminine, and everyone should feel empowered by what they wear.
Jessy & Jack
We believe dividing children's worlds into "boy stuff" and "girl stuff" is silly, so we make clothes with gender neutral themes that all kids can love. We love clean lines, vibrant colors, and playful, friendly designs that make kids grin.
Jill and Jack Kids
Jill and Jack Kids is a social enterprise making kids’ clothing to inspire the next generation of leaders to think beyond pink and blue. We make playtime-worthy clothes that change the messages we're sending to kids. Jill and Jack Kids clothes are eco-friendly and socially responsible and come in fun, bright colours that kids love!
Quirkie Kids is a line of gender neutral tees for one-of-a-kind kids. Our tees feature playful designs with a hint of silly. We believe that ALL kids should be #freetowearpink regardless of their gender. Some boys like green. Some boys like blue. And some boys like pink and we say: why not? No child should have their gender questioned or be judged or teased for what they wear.
Sunrise Girl is a new clothing line that celebrates the wide variety of amazing things girls can do. Our shirts feature the passions and talents of real girls to inspire others and show that being “girly” truly means doing just about anything!
Baby Blastoff! - NEW MEMBER!
At Baby Blastoff! we create baby clothes that break down stereotypes, encourage exploration, and provide a vibrant alternative to the standard pink and blue.
My DD Hearts Dinos - NEW MEMBER!
Celebrating diversity and rejecting the blue-pink divide. Awesome handmade clothing and accessories for kids (and kids at heart.)
Clever Belle - NEW MEMBER!
Clever Belle makes creative apparel for adventurous women and girls who want to wear artwork that expresses their interests and dreams. Clever Belle's unique "Women of Influence" designs encourage girls to pursue their passions.
Nerdy with Children - NEW MEMBER!
Nerdy With Children, a vibrant children’s clothing company and geek lifestyle community, is proud to announce the launch of its new stereotype-challenging t-shirt line! The gender-neutral shirts reflect positive, science-themed role models for children of all ages.
Svaha: Clothing to Empower - NEW MEMBER!
Our product line is designed to break down the outdated gender stereotypes being marketed to our children & empower kids to embrace their passions. Our goal is to start a revolution - one t-shirt at a time!
As Featured In
by Adrienne LaFrance
A new generation of parents is shopping with the idea that pink and blue—along with robots, bunnies, dinosaurs, and unicorns—are for every child.
by Theresa Avila
Opening clothing up to that fluid, liberated point of view is especially important for kids, whose apparel is often constructed around rigid categories for "girls" and "boys."
Women You Should Know
Clothes Without Limits Is Redefining What It Means To Dress “Like A Girl”
on The Hallmark Channel
Rebecca explains that positive messaging on clothing is important for boys and girls, with a fashion show.
by Laura Willard
Tired of stereotypical girls' clothes, these women did something about it — then banded together.
by Laura Willard
You know how girls' clothing is often stereotyped? Well, so is boys'. These moms were tired of it.
by Debra D. Bass
Can fashion teach girls it's OK to like math?
Which one of these T-shirts would you want your daughter to wear?
by Bridgette Raes
Friday's Fab Find: Clothes Without Limits
by Kelly Wallace
#ClothesWitthoutLimits: Fed up moms create their own clothing for girls
#ClothesWithoutLimits promotes gender-defying clothing options for girls
by Clarissa-Jan Lim
Girly clothing isn't just pink frilly things.
by Rachel Lau
What do you do when you’re shopping for your daughters and everything on the rack is pink and glittery? Or you’re shopping for your son and everything pushes them towards being a “real and masculine” boy?
Jill & Jack Kids - Breaking gender stereotypes one dino tee at a time