We’re excited to share the newest releases from our Participating Companies, who are always creating new cliche-busting clothes for girls and boys.

Click arrow below the image for details and a link to the company’s website.

Listen To Your Heart

What happens when you listen to your heart? Great things happen! Listen To Your Heart was lovingly designed and professional screen printed in Silver on 100% cotton t-shirts in the color Navy. Made in the USA.


Because some girls prefer big cats over kittens (but you can never find them in the girls department). Let them hear you ROAR wearing this fierce tiger from Girls Will Be. Made in USA. Sizes 4 to 14.

All those things that sharks are - so is she! This beautifully made, super soft raglan shirt will keep her comfortable, cozy, and warm.

Boys Will Be Good Humans

by Free To Be Kids.
Boy will be boys? Nope. That phrase is way out of date. Let's keep expectations of our boys high, and give them credit for their kind hearts.

A boy with long hair is Still A Boy. And so is a boy who plays with dolls or likes the color pink. Still A Boy was lovingly designed and professionally screen printed in the color White on 100% cotton t-shirts in the color Black.Made in the USA.

Bear In Mind Tee

This soft-as-can-be boatneck style tee is printed with the bear in front and hiking boot prints on the back. Made in the USA in sizes 2t, 3t, and 4t.

Everybody Bakes

Airplane Dress by buddingSTEM

buddingSTEM's Airplane Dress celebrates the history of women in flight. These women helped shape the history of flight. How will YOU shape its future?

Forget Princess, Call Me President

Handsome in Pink's "Forget Princess, Call Me President" shirt is helping girls everywhere to feel like the leaders that they were born to be! It's available in many different styles from onesies for babies to all girls' sizes and then all the way up to Women's X-Large.

T. rex Tee by Jill and Jack Kids

We all think of T.rexes as male because they were ferocious reptiles, but of course half of all T.rexes were girls!

Monster Playdate

by Jessy & Jack.
Meet the three silly monsters - a trio of gregarious friends who find fun everywhere they go. From playtime to naptime, they bring the joy of friendship and silliness to all that they do. Available in pink or blue.

Be Curious Science Lab

New science lab design from Girls Will Be inspires girls to be scientists! Ask questions. Experiment. Solve problems. Never stop wanting to learn! Made in USA. Sizes 4 to 14.

"Firecely Jaw-some" Sharks Twirly Play Dress from Princess Awesome

Circling in tropical blue currents, our sharks pattern captures the beauty and power of these fearsome, jaw-some predators. Look closely - can you spot the hammerhead? Made from a soft, stretchy cotton/spandex fabric, featuring deep pockets and an above-the-knee skirt, this dress is perfect for summer fun. It's sure to be a favorite at the boardwalk, ice cream shop, beach clean up, or skate park.

(Not-So-Short) Shorts - Play Style

Girls Will Be offers a much needed alternative to all the shorty shorts and skinny fits that fill the stores. These “not-so-short” Perfect Play Shorts are ready for action – a longer inseam, plenty of room to move (without being baggy), and pockets big enough to actually put stuff in. Now in 5 colors for this summer: purple, navy, cobalt blue, bright pink, and light gray. Made in USA. Sizes 4 to 14. Also pictured are new jersey styles of their "Roar" and "Woof" designs.

B is for blue. P is for pink. And colors are for everyone. Alphabet was lovingly designed and profesionally screen printed in Black, Pink, and Blue on 100% cotton t-shirts in the color Heather Grey. Made in the USA.

Love Love Love

by Free To Be Kids
Love, love, love... It's all you need. What else can we say?

Chemistry and Artist Jerseys

Girls Will Be introduces their new baseball-jersey inspired tees, with two of their most popular designs on them. Choose from The Chemistry of Me or Artist At Work. Both come in pink and non-pink colors. Even more designs available on these jerseys on their website. Sizes 4 to 14.

Geometric Shark Fit & Flare Kids Dress & Tee

by Svaha.
Get ready to look jawsome! Made from 100% organic cotton & available in sizes 2T – 11/12 years.

I Run On Love (& Milk) or (& Coffee)

Love is what gets babies and tired parents through the day... but a little milk or coffee doesn't hurt.

Solar Eclipse Glow-in-the-Dark Collection

by Svaha.
Throwing astronomical shade! The whole family can enjoy Svaha's glow-in-the-dark solar eclipse design!

Book Spines Dress

by Svaha.
Being a bookworm is very much in style! Dress is made from 100% organic cotton & available in sizes 0 - 5X

Be Mighty Jerseys

Two new color combinations for this popular design from Girls Will Be – pink and white – on a new, football-jersey inspired tee. Zoe started TaeKwonDo when she was 5 and got her black belt at age 10. Talk about mighty! The silhouette on this shirt is of Zoe doing an amazing flying sidekick. Sizes 4 to 14.

Bioluminescent Jellyfish Glow-in-the-Dark Fit & Flare Dress

by Svaha.
Everyone will be jelly of your glow-in-the-dark dress with pockets! Available in Women’s Size 0 through 5X.