We're in this together
Small businesses who care about the messaging on kids' clothing
Boy Wonder
Bright colors. Unicorns. Adorable animals. Sparkles. Rainbows. That’s not what you find in the boys’ section of most mainstream stores - because gender stereotypes work both ways. Why don’t all the things boys love exist on their clothing? We think they should, so we’ve decided it’s time to make clothes for all those little boys who are not only strong and tough and sporty, but also sweet and cuddly and WONDER-ful.
Clever Belle
Clever Belle makes creative apparel for adventurous women and girls who want to wear artwork that expresses their interests and dreams. Clever Belle's unique "Women of Influence" designs encourage girls to pursue their passions.
Free to Be Kids
Founding Member
Free to Be Kids designs kids' clothes that battle gender cliches head-on. We celebrate sweetness in our boys and brains in our girls. We think girls can rock tigers and boys can love kittens. And we believe all kids deserve a broader set of choices and messages.
Girls Will Be
Founding Member
Girls Will Be…so many different things! We design clothes for the girls who love colors beyond pink, no sparkles or frills, gender stereotype-busting graphics, and an in-the-middle fit (not-too-fitted, but not-too-boxy). Our t-shirts, hoodies, and signature “not-so-short shorts” give girls more options to express their individuality.
Jill and Jack Kids
Founding Member
Jill and Jack Kids is a social enterprise making kids’ clothing to inspire the next generation of leaders to think beyond pink and blue. We make playtime-worthy clothes that change the messages we're sending to kids. Jill and Jack Kids clothes are eco-friendly and socially responsible and come in fun, bright colours that kids love!
Princess Awesome
Founding Member
Girls shouldn't have to decide between dresses and dinosaurs or ruffles and robots. We're a different kind of girly.
Quirkie Kids
Founding Member
At Quirkie Kids, we believe that there are no boys things and no girl things; just things. We make gender neutral clothes for kids with a wide range of interest from rainbows and unicorns to sharks and dinosaurs. We also make clothes with inspirational messages that challenge outdated gender norms.
Smarty Girl
The Smarty Girl mission is to empower young girls to pursue what makes them unique through clever clothing that encourages curiosity. Because girls are more than hearts and flowers!As Featured In
by Adrienne LaFrance
A new generation of parents is shopping with the idea that pink and blue—along with robots, bunnies, dinosaurs, and unicorns—are for every child.
by Theresa Avila
Opening clothing up to that fluid, liberated point of view is especially important for kids, whose apparel is often constructed around rigid categories for "girls" and "boys."
Women You Should Know
Clothes Without Limits Is Redefining What It Means To Dress “Like A Girl”
on The Hallmark Channel
Rebecca explains that positive messaging on clothing is important for boys and girls, with a fashion show.
by Laura Willard
Tired of stereotypical girls' clothes, these women did something about it — then banded together.
by Laura Willard
You know how girls' clothing is often stereotyped? Well, so is boys'. These moms were tired of it.
by Rachel Lau
What do you do when you’re shopping for your daughters and everything on the rack is pink and glittery? Or you’re shopping for your son and everything pushes them towards being a “real and masculine” boy?
Stylist
Press Kit
We sincerely thank you for your support and interest in Clothes Without Limits
Please contact Rebecca Melsky or Sharon Choksi for more information, including access to our complete Press Kit.
